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Bruce first came to prominence in 1965 with the John Mayall Bluesbreakers group, which featured Eric Clapton, but later had his first commercial success with Manfred Mann in 1966. In July 1966 he moved on to his most famous role as bass player, main songwriter and lead vocalist with Ginger Baker and Eric Clapton in the power trio Cream, considered the first supergroup. While with Cream, Bruce changed his electric bass for a Gibson EB-3.[7] He wrote most of Cream's original material, with lyricist Pete Brown, including, "Sunshine of Your Love", which they co-wrote with Clapton, "White Room", "Politician", and "I Feel Free". Bruce also wrote a number of compositions by himself, including "N.S.U." and "We're Going Wrong".
By 1968, Cream were successful; they grossed more than the next top six live acts of the day added together (including Jimi Hendrix and The Doors). They topped album charts all over the world, and received the first platinum discs for record sales. After a final tour in 1968 Cream broke up due largely to hostility between Bruce and drummer, Ginger Baker.